Senior Manager, Campaign Management
Germantown, MD 
Posted 9 days ago
Job Description

At the heart of QIAGEN's business is a vision to make improvements in life possible.

We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.
Our most valuable asset are our employees - more than 6000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.
There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.
If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people's lives, then QIAGEN is where you need to be.

Join us. At QIAGEN, you make a difference every day.

Position Description

The Campaign Management department is part of a full-service internal marketing agency that works with the molecular diagnostics, life science research and bioinformatics global business areas at QIAGEN. Each Global Campaign Manager is a business partner and project manager on a research-focused or clinical-focused Global Business Team. He/she consults on marketing strategy and channel mix of annual marketing plans, and leads the development and execution of global and regional marketing campaigns.

This role reports to the Associate Director, Campaign Management in the Molecular Diagnostics business area.

We prefer candidates in the Germantown, MD area. Candidates are required to travel to Germantown, MD occasionally.

Role Summary:

  • Manages the planning and implementation of projects that support the marketing function for the molecular diagnostics team
  • Provides consulting expertise to the Molecular Diagnostics business area and regional marketing on strategies and marketing channel mix during annual planning, and on a regular, ongoing basis throughout the year.
  • Leads a cross-functional global project team
  • Develops and executes KPI-driven multi-channel marketing campaigns for clinical diagnostic market segments.
  • Promotes marketing content through a combination of digital channels including website/microsites, online webinars, email, account-based marketing, social media, video, and with third party vendors
  • Develops campaign strategy & tactics for trade shows/events
  • Supports training & coordination with marketing & sales for lead processing & follow-up

Position Requirements

  • Masters' degree or PhD in life sciences or bioinformatics required or a Bachelor's degree combined with 5-8 years of relevant work experience in a biotech, pharma or diagnostics company required.
  • MBA required or 2-5 years' experience in project management or managing direct reports required.
  • Extensive expertise in marketing, advertising, marketing communications OR product management normally acquired through 2-5 years' work experience in marketing
  • Digital marketing experience required
  • Marketing automation experience preferred

Personal Requirements

  • Highly organized and able to manage multiple projects simultaneously
  • Strong leadership skills required and ability to lead by influence
  • Excellent interpersonal skills with an ability to work effectively with local and internationally-based project team members
  • Proficiency in English required
  • Ability to travel up to 20%
  • Ability to use computer and telecommunications equipment and to sit for extended periods of time.

QIAGEN requires proof of full COVID-19 vaccination as a condition of employment for new hires in all U.S. states other than Montana effective as of September 1, 2021. New hires and candidates will be required to present proof of full COVID-19 vaccination within three business days of start date or upon entry into the office (i.e., for interviews), whichever comes first. QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contact . This policy is part of QIAGEN's ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.

What we offer

At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person's appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5 to 8 years
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